Baudrillard (1981)Simulations
'mechanised reproduction has divided us from original/authentic objects: simulacra refers to the copy without an original.The persuasive influence of images from T.V ,film ,advertising ,technology etc has eroded the distinction between real and imagined ,reality and illusion ,surface and depth.Simulation refers to collapse of this distinction between the real (original ,innate,substantive and simulated (constructed; imaginary) The result is a society/culture of hyperreality ;our reality is a construct /illusion.(Denby Postmodernism :Historical and contexts)
I'm going to look at this in terms of Andy Warhol's Campbell's soup cans. Firstly we are seeing simulacra or more than one plain,we are dealing with the actual image of the soup can as a
copy ,multiproduced,therefore it becomes a copy without an original.Yet also we are seeing the mechanisation of the whole process from the actual production of the can to the mass production of the prints.I have purposely picked these 2 prints as each image is from a different timeline ,therefore ,what we perceive to see are 2 different perspectives socially and historically.
The first image also represents the clean cut repetitive image of technology which fuses a hyperreality into our consciousness and this is because of consumerism and how it effects the exchange value of that item.A can of soup ,has elements of food and nurture ,the brand selling a class value or ideal.Thus again we are subject to artificial simulation when as a consumer we accept the artificial as the norm.
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| the last image is a later image and I will look at it later in terms of deconstruction and Derrida. |
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