'mechanised reproduction has divided us from original/authentic objects: simulacra refers
to the copy without an original.The persuasive influence of images from
T.V ,film ,advertising ,technology etc has eroded the distinction
between real and imagined ,reality and illusion ,surface and depth.Simulation
refers to collapse of this distinction between the real (original
,innate,substantive and simulated (constructed; imaginary) The result is
a society/culture of hyperreality ;our reality is a construct
/illusion.(Denby Postmodernism :Historical and contexts)
I'm going to look at this in terms of Andy Warhol's Campbell's soup cans. Firstly we are seeing simulacra or more than one plain,we are dealing with the actual image of the soup can as a
copy
,multiproduced,therefore it becomes a copy without an original.Yet also
we are seeing the mechanisation of the whole process from the actual
production of the can to the mass production of the prints.I have
purposely picked these 2 prints as each image is from a different
timeline ,therefore ,what we perceive to see are 2 different
perspectives socially and historically.
The
first image also represents the clean cut repetitive image of
technology which fuses a hyperreality into our consciousness and this is
because of consumerism and how it effects the exchange value of that
item.A can of soup ,has elements of food and nurture ,the brand selling a
class value or ideal.Thus again we are subject to artificial simulation when as a consumer we accept the artificial as the norm.
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| the last image is a later image and I will look at it later in terms of deconstruction and Derrida. |
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